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Wings of Africa
The Rise of Ethiopian Airlines
Some stories are about airplanes. This one is about people, vision, and the determination to build something that lasts.
In Wings of Africa, Sertsu G. Medhin takes readers behind the scenes of Ethiopian Airlines and into the heart of one of Africa’s greatest institutional success stories. Drawing from decades of firsthand experience, he reveals how a modest national carrier grew into a global aviation powerhouse through discipline, resilience, and unwavering belief in excellence. This is a story of ambition tested by political change, personal sacrifice, tragedy, and triumph. More than a history of an airline, it is a testament to what becomes possible when a nation dares to think beyond its limitations.
About The Author
Sertsu G. Medhin
Sertsu G Medhin began his career with Ethiopian Airlines in 1965, embarking on a professional journey that spanned a wide range of operational and leadership roles within one of Africa’s most respected institutions. From early assignments in purchasing and reservations to instructional responsibilities and international postings, he developed a deep, practical understanding of the airline’s operations and organizational structure.
He holds a Bachelor of Arts degree in Political Science and Economics from Addis Ababa University, a Master’s degree in International Administration from Ohio University, and a Doctorate in Business Administration from the University of Phoenix. His professional experience in the United States includes working with Thomas Cook Travel in support of United Nations operations, as well as pursuing independent ventures in real estate and the financial services industry.
As both a participant in and an observer of Ethiopian Airlines’ evolution, Dr. Medhin brings a rare insider’s perspective to this work, offering thoughtful insights into the institution’s growth, challenges, and enduring legacy.
About The Book
Wings Of Africa
From its founding in 1945 to its emergence as Africa’s leading aviation group, Ethiopian Airlines stands as one of the continent’s most remarkable institutional success stories.
In Wings of Africa, Sertsu G. Medhin offers a rare insider’s perspective, blending historical analysis with personal experience to trace the airline’s extraordinary journey through decades of transformation. From its early partnership with Trans World Airlines (TWA) to its resilience through political upheaval, economic challenges, and intense global competition, this book reveals how discipline, vision, innovation, and leadership shaped one of the world’s most respected airlines.
More than a corporate history, Wings of Africa is a story of ambition, conflict, sacrifice, and determination. It explores the internal dynamics, leadership challenges, and pivotal decisions that influenced the airline’s trajectory while highlighting the people whose dedication and commitment made its success possible.
Rich in firsthand insight and historical context, this compelling account offers readers a deeper understanding of how Ethiopian Airlines became a symbol of excellence, resilience, and national pride, as well as one of Africa’s greatest aviation success stories
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Wings Of Africa
Explore the journey that changed African aviation forever.
Wings of Africa reveals the untold story of Ethiopian Airlines and the extraordinary people who helped shape its rise. Through decades of challenges, innovation, triumphs, and transformation, this powerful narrative shows how determination and long-term vision turned ambition into a global legacy.
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